Final Evaluation - Main Exercise

The process of planning and producing our film has been a stressful yet enjoyable experience. I feel that with my new group I have been able to become more involved and enjoy the whole process alot more because they have made me feel so welcome. Our Chick Flick/Musical film 'Becoming Bella Bright' is mainly aimed at an audience age range of around 13-19 years of age of a prodominantly femal audience we found this out whilst researching films of the same genre ie, 'Hairspray,' 'camp rock.'

When researching films of the musical/chick flick genre, we discoverd that the majority of films we watched had a similar outline to the film. A morning, Mid Day and Finnally the film ending usually with something happening in the evening, even though the film may be happening over a period of days even weeks it gives the structure of it all happening in a day. We decided we wanted to stick to these guide lines which is why our opening sequence is our character getting up and getting ready for the big day a head of her, this allows our target audience to relate to the character as the way we have edited it is the stages of a typical girl getting ready for school or work. We decided that we wanted to keep our character mystery yet through the opening sequence we get to know the character quite intimately, the shots are close up and personal allowing our audience to become close to the character and get to know what she is like. We believe that the short opening sequence says quite alot about our main character which is exactly what we wanted, you can see she is very over the top and very confident.

When casting the main role we knew exactly the sort of girl we wanted, we wanted to stick with the typical cliche of a blonde female as the stereotypes of a blonde in modern day society would fit our film perfectly. When deciding the name for our film we wanted to use alliteration to make the title snappy and memorable, at first we were just going to call it 'Bella Bright' But then decided it would be better if we called it 'Becoming Bella Bright' as becoming suggests a journey of becoming something and the idea of the film is that the overly confident main character is learning not just about becoming the character of Bella Bright but learning about herself in the process., which like most chick flick films leaves an underlying message for young girls to think about.

We looked at all the different codes and convensions of the same genre films and how the littlest things such as the posters on the characters walls in their bedrooms, for example we especially brought in posters of 'JLS' 'Twilight' etc.. to put up on our set to show her age range and what sort of a character she is allowing the audience to immediatley connect with the character. We wanted the characters clothes to show her personality so we thought naturally an over-the-top costume would show an over-the-top personality. We were origionally going to use a shot of the characters big bright red stilettos walking in contrast with all the plain looking pumps that are the 'norm' but we decided that sticking with keeping the mystery of our characters face we would film the back of our character walking towards the door with the 'AUDITION' sign on it and added another character in ordinary clothes walking out showing the contrast in that way.

We decided that we wanted our music for our film to be very upbeat and energetic. We wanted our audience to get a positive feel from the film as that will set them up for the 'feel good film' that we wanted it to be from the start and I feel that the music does exactly what we wanted it to do.

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Overall I am very happy with how our film has turned out, I personally feel that our group worked really well together and worked hard to make this film a success. Obviously absence has been a problem on my point but I have attended a lot more lessons and really really tried to be there as much as I could. I feel as though I could of done a little more written research, but other than that I have really enjoyed the whole process.